Virginia Slims is a part of the world’s largest corporation Altria Group. The manufacturer of the brand products is Philip Morris International. The history of the brand began in 1968. This brand was produced as a female version of the other cigarette brand Benson & Hedges. Unlike their counterpart for male smokers, Virginia Slims were longer (100 mm or 120 mm) and had a smaller circumference. This was done to make the cigarettes look more sophisticated and diminish the amount of cigarette smoke, which is important to add some femininity to the process. As for the blends and flavourings, they were similar to those of Benson & Hedges.
Since the introduction of the brand, it has marketed many varieties of Virginia Slims. The brand is constantly working on its cigarette design and tastes to keep up with the consumers’ demand and be one step ahead of its competitors.
Virginia Slims products
The target audience of Virginia Slims brand is women aged 18 – 35 longing for style, independence, glamour, and other things characteristic of strong women. Virginia Slims come with menthol and non-menthol flavours. In the UK, the sales of menthol-flavoured cigarettes are banned, so the local consumers can only buy non-menthol types of Virginia Slims.
Virginia Slims is a brand selling light cigarettes. The amount of nicotine in different varieties ranges from 0.1 mg to 0.5 mg, while the amounts of tar range between 1 mg and 5 mg.
This brand is perfect for novice smokers as well as for female smokers who usually don’t like pronounced and intense tobacco flavour.